There are a lot of elements that go into running a successful online business. If you have the entrepreneurial spirit, then you understand the value of creating new products. Of course creating a product and launching a product are not the same thing. In fact, the launch is far more important. For that reason, it's smart business to know what some of the common mistakes surrounding launches are so you can avoid them.
1. Not doing the research. It's easy to get caught up in the excitement of a good idea for a product. Call it the "Eureka! moment", if you will. But the idea is only the beginning in more ways than one. If you want to have a successful launch, then you need to make sure there will be a large and receptive audience for your creation. The better you understand your market, the better your launch can be.
2. Not being ready. Sure, there are a lot of things that need to be done, and there will probably be a few snags along the way, but do your best to make sure your product is complete and ready to go. For example, if you are writing an e-book, you wouldn't want to release the first draft. At the same time, don't wait for everything to be perfect before you release your product, because then it will never be released at all.
3. Forgetting about presentation. People will, ultimately, care most about the product itself, but they will be far more likely to take advantage of your offer if you present it in an attractive way. Graphics, design, and the sales message are all part of presentation. This goes for both physical and digital products.
4. Not testing the entire buying process. Try to have a friend test the entire buying process for you. They will notice things you don't and can alert you to any problem areas. At the very least you should run through the entire process yourself. Either way, it's best to work out as many bugs before the launch as possible.
5. Being bashful. You just created an awesome product...now is not the time to be shy about it. Let the world know! Tell them how great it is. Get out there and promote it in as many ways as you can. Yell from the rooftops. Don't be wishy-washy in talking about it. That doesn't mean you have to lie or exaggerate, but you can and should be enthusiastic.
By avoiding these five things you will be setting yourself up to be successful when launching a product. The good news is that each successive launch will get easier and easier.
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